[ the problem ]
Most missed opportunities don't look like missed opportunities.
A call comes in while the owner is on a job. A customer calls after hours. A website inquiry sits unanswered. Someone has a question before they're ready to book. A team member is already helping another customer. A completed job never gets a review request.
None of that necessarily means the business is doing something wrong. They're simply moments where the business was unavailable, busy, or didn't have a connected system watching for them.
Destura is built around those moments.
[ the system ]
One connected front office, built around your business.
You're not buying AI. You're giving your business a front office that doesn't clock out — a system that captures what comes in, organizes it, and makes sure it goes somewhere.
[ product 01 · destura voice ]
The phone doesn't have to stop when you do.
Destura Voice gives your business a 24/7 AI receptionist that answers calls, understands what customers need, qualifies inquiries, and sends the right information into your workflow.
It can operate outside normal business hours, answer business-specific questions, collect the caller's information, identify the service they're asking about, and help direct them toward booking. Every call it takes creates a structured inquiry in Flow — so you can see what happened without having to reconstruct the conversation yourself.
A roofer is on a job. A customer calls at 8:47 PM about an active roof leak. Destura Voice answers, and this is what lands in Flow:
- Service
- Emergency roof leak
- Location
- Abbotsford, BC
- Urgency
- Active leak
- Contact
- Name + callback number
Every conversation has somewhere to go.
[ destura voice · pricing ]
Destura Voice
Standalone$549 CAD / month
+ $0.50 CAD per minute of voice usage, billed on actual minutes.
The monthly fee covers the Destura service and platform: Flow access, receptionist configuration, business-knowledge setup, monitoring, maintenance, and ongoing optimization. Voice usage is metered separately and never hidden in the base price.
A worked example, not a quote. Actual monthly usage varies by business.
Implementation is scoped separately and depends on complexity — the underlying call architecture, qualification logic, and Flow configuration all vary by business. See implementation, below.
[ flow · the workspace ]
Your private inquiry workspace.
Flow is where the qualified conversation ends up. Depending on how it's configured for your business, it can hold the customer's information, the service requested, qualification details, inquiry status, appointment information, a summary of the call, and completed jobs — all in one place your team actually looks at.
[ product 02 · destura front office ]
A connected front office, for businesses that want more than a phone answered.
The full system combines Destura Voice, Flow, a website when one is needed, a website assistant, booking, structured qualification, email follow-up, and review automation. Every piece feeds the same workspace, so nothing your customer tells you gets stranded in a different tool.
-
[ i ]
24/7 AI receptionist
Destura Voice, answering calls in your business's name.
-
[ ii ]
Private Flow dashboard
Every inquiry, organized, in one workspace your team checks.
-
[ iii ]
Website, when required
If yours already works, we don't rebuild it to justify a fee.
-
[ iv ]
Website AI assistant
Configured around your business's information, not a generic script.
-
[ v ]
Destura-branded booking
A booking and inquiry experience that carries your business's name.
-
[ vi ]
Structured lead qualification
The details your team needs, collected before the conversation starts.
-
[ vii ]
Email follow-up
Confirmations and updates, sent automatically. Email-based today.
-
[ viii ]
Review request automation
Sent the moment a job is marked complete, by email.
-
[ ix ]
Ongoing maintenance
Configuration, monitoring, and optimization, kept current.
[ your website ]
It shouldn't just tell people what you do. It should help them take the next step.
If your website already works, Destura doesn't need to force a rebuild — we solve the actual problem rather than sell unnecessary work. Where a website is part of the system, it connects straight through to the rest of it.
[ website assistant & booking ]
-
[ i ]
The website assistant
Configured around the business's information. It answers common questions, helps a visitor understand the services on offer, and guides them toward booking or a captured inquiry — not a claim that it can answer anything.
-
[ ii ]
The booking experience
Instead of simply telling customers to contact you, Flow collects the information your team actually needs — name, phone, email, the service requested, qualification details, and appointment preference. Less back-and-forth, better information before the conversation starts.
[ reviews ]
Finished jobs shouldn't mean forgotten reviews.
When a business marks a job complete, Destura can automatically send the customer an email containing the review link. Not a promise of more five-star reviews — just a better system for consistently asking, so it doesn't depend on someone remembering to do it. Email-based today; SMS is not currently part of this.
[ built around your business ]
There isn't a one-size-fits-all front office.
A roofing company doesn't operate like a dental clinic. A solo contractor doesn't operate like a team of ten. We look at how your customers find you, where inquiries currently get lost, what information your team needs, and what should happen next. Then we build around that.
No unnecessary features. No technology for technology's sake. Just a system designed to serve the business.
[ built with you ]
Not just for you.
We don't believe in handing a business a login and calling the work finished. Destura stays involved in what we build — monitoring, configuration updates, business-specific adjustments, troubleshooting, and ongoing optimization. Support within that scope, not a promise of unlimited custom development or round-the-clock human support.
[ the two offers ]
Destura Voice can stand on its own. Front Office connects the whole path.
Destura Voice
For businesses that primarily need their phone handled.
- 24/7 AI receptionist
- Business-specific configuration
- Call qualification & inquiry capture
- Flow workspace
- Monitoring, maintenance, optimization
$549 / mo + $0.50/min
Destura Front Office
For businesses that want the full customer journey connected.
- Destura Voice
- Flow workspace
- Website, when required
- Website AI assistant
- Booking, qualification, email follow-up
- Review automation
$849 / mo, 12-month
[ pricing ]
Your implementation is scoped around what your business actually needs.
Front Office implementation runs $3,500–$4,500 CAD. It's discovery, configuration, build, integration, testing, deployment, and refinement — not a fee to "turn on AI." What it covers depends on your existing website, the call and qualification logic your business needs, Flow configuration, booking, and review automation.
Destura Voice
$549 CAD / month
+ $0.50 CAD / minute of voice usage
A 24/7 AI receptionist connected to Flow. Implementation varies with business complexity.
Destura Front Office
12-month · best value$849 CAD / month
12-month commitment · or $1,250 CAD/month on a 6-month term
Platform access, monitoring, maintenance, configuration, and ongoing optimization, for the full connected system. Implementation: $3,500–$4,500 CAD.
[ let's talk ]
Let's find where opportunities are getting lost.Not every business needs the same system. We'll look at how your customers currently reach you, where inquiries can fall through, and whether Destura is actually the right fit.